Since mobile phone users increase dramatically in the past few years, with this huge expanding valuable prospect and well developed technology to crop with, individual company need to act fast to share the piece of cake with others. Talking about iphone users, most of them are young people, they access internet anywhere to acquire information, chat with friends. That’s important the company have a mobile website that fit the format of mobile phone, like Facebook, Openrice, Taobao.com this social websites all have its mobile page developed.
For organization, is it important to have its mobile page / App set up? It’s depends on the business scale, type…for a hotel, its useless to develop its own App as people would normally search around rather than download 10 or more Apps of different hotels and then click each one and check the rates. But for a travel web site, it is good to have its own App, like Expedia.com, the world wide well know travel website that includes all hotels accommodation availability over the world.
Howerer, if people are not interested in the App and do not download it, it will be useless.
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