Mobile application is the process by which applications are developed for handles devices such as personal digital assistants, enterprise digital assistants or mobile phones. These applications are either pre-installed on phones during manufacture, or downloaded by customers from app stores and other mobile software distribution platforms.
Mobile and wireless devices are enabling organizations to conduct business more effectively. Mobile applications can be used to support e-marketing with customers and suppliers, and to conduct e-business within and across organizational boundaries.
With the rapid proliferation of mobile devices, including mobile phones, PDAs, and handheld computers, mobile marketing is widely considered to be a driving force for next-generation e-marketing.
The most familiar mobile application is Apple Apps. I-phone users can download Apps free of charge through App Store. According a recent survey, many of the iPhone users are young. Half are under thirty. Fifteen percent are students. Thus, the key to success is how to categorizers the iPhone users to match a organization’s product through mobile application.
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In this blog, you will have a brief introduction of mobile application in terms of its definition, application to mobile marketing and explanation with examples.
Saturday 26 June 2010
Friday 25 June 2010
Pros and Cons of Mobile Application
Since mobile phone users increase dramatically in the past few years, with this huge expanding valuable prospect and well developed technology to crop with, individual company need to act fast to share the piece of cake with others. Talking about iphone users, most of them are young people, they access internet anywhere to acquire information, chat with friends. That’s important the company have a mobile website that fit the format of mobile phone, like Facebook, Openrice, Taobao.com this social websites all have its mobile page developed.
For organization, is it important to have its mobile page / App set up? It’s depends on the business scale, type…for a hotel, its useless to develop its own App as people would normally search around rather than download 10 or more Apps of different hotels and then click each one and check the rates. But for a travel web site, it is good to have its own App, like Expedia.com, the world wide well know travel website that includes all hotels accommodation availability over the world.
Howerer, if people are not interested in the App and do not download it, it will be useless.
Thursday 24 June 2010
Mobile Application - StayHip
StayHIP is an i-phone application of Travelclick, which is a online booking engines of most hotels, newly launch in June 2010. It advertises it as the best way to find and book boutique hotels all over the world. StayHIP brings only the most chic and unique hotels in the world all with lush pictures, lists of amenities and the ability to search for your hotel by keywords. And you can book your room right in the app.
The StayHip is very specific and only unique hotels available. It could easily attract the boutique hotel lovers’ attention but it loses the other side.
The StayHip is very user friendly and exciting to use.
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